The invitation suites are the first indication of what a wedding might be like, says calligrapher Patricia Heffner, so she always foreshadows the look and feel of an event with her custom designs. Working on the Packard Plant project was not unlike doing research for her real couples — the only difference was that in this case, her research was about the history of the plant.

“The idea is to encourage conversation about the unique space where an event is being held,” she says. “I love tying in the history of the space — it’s always such a fascinating story that’s fun to uncover.”

All of the signage for the shoot was inspired by the Packard Plant. The bar they created was called the Kahn Bar, named for Julius Kahn (architect Albert Kahn’s brother). He created a concrete steel bar, called the Kahn Trussed Bar, to reinforce the building. It revolutionized industrial construction by creating open, light-filled workspaces. The tenth building in the plant was the first to use the Kahn Trussed Bar, and so Heffner named one of the drinks at the shoot Packard, No.10. (Eventually all auto factories were designed using the Kahn Trussed Bar.)